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No. Title Author Date Hit
29 Valuation of the automobile and vehicle dealership industry new Andrew Dolbeck 03.25.2014 731
28 The trouble with brand equity valuation new Gordon A. Wyner 03.24.2014 731
27 Strategic brand valuation: a cross-functional perspective new Karen S. Cravens & Chris Guild 03.24.2014 743
26 Securitization of brand names: basic concepts and its use in practice new Ruth L. Taylor & Rudy Becerra. 03.24.2014 733
25 Role of trust: brand equity new Bilal Mustafa Khan & Syed Afro 03.24.2014 756
24 Reputation and the corporate brand new Paul A. Argenti & Bob Druckenm 03.24.2014 740
23 Nurturing the right customers new V. Kumar & Bharath Rajan 03.24.2014 732
22 Linking attributes, benefits, and consumer values new Marco Vnens & Frenkel Ter Hofs 03.24.2014 820
21 Is performance driven by industry - or firm-specific factors? new Gabriel Hawawini & Venkat Subr 03.24.2014 731
20 Integrating product and corporate brand equity into total brand equity measurement new Hamed M. Shamma & Salah S. Has 03.23.2014 707
19 Industrial brand value and relationship performance in business markets new Sang-Lin Han & Hyung-Suk Sung 03.23.2014 712
18 The making or faking of emotionally significant brands new Dan Herman 03.23.2014 728
17 Danone branding strategy in China new T. C. Melewar & Edgar Badal... 03.22.2014 748
16 Corporate body name changes: helping the user search efficiently and effectively new Qiang Jin 03.22.2014 724
15 Takeovers, secrecy, and conflicts of interest: problems for boards and banks new Klaus J. Hopt 03.22.2014 743
14 Capturing lost supply chain value in the apparel industry new M. Eric Johnson 03.22.2014 739
13 Capitalizing on intellectual capital new Chiranjeev Kohli & Lance Leuth 03.22.2014 740
12 Can micro and macro approaches of brand personality coexist? new Rita Valette-Florence & Virgin 03.22.2014 717
11 How brands help focus creative decision making new Nicholas Ind 03.22.2014 738
10 Brand: a critical perspective new Adam Arvidsson 03.22.2014 733
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