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No. Title Author Date Hit
29 Valuation of the automobile and vehicle dealership industry new Andrew Dolbeck 03.25.2014 933
28 The trouble with brand equity valuation new Gordon A. Wyner 03.24.2014 942
27 Strategic brand valuation: a cross-functional perspective new Karen S. Cravens & Chris Guild 03.24.2014 947
26 Securitization of brand names: basic concepts and its use in practice new Ruth L. Taylor & Rudy Becerra. 03.24.2014 940
25 Role of trust: brand equity new Bilal Mustafa Khan & Syed Afro 03.24.2014 966
24 Reputation and the corporate brand new Paul A. Argenti & Bob Druckenm 03.24.2014 946
23 Nurturing the right customers new V. Kumar & Bharath Rajan 03.24.2014 942
22 Linking attributes, benefits, and consumer values new Marco Vnens & Frenkel Ter Hofs 03.24.2014 1,020
21 Is performance driven by industry - or firm-specific factors? new Gabriel Hawawini & Venkat Subr 03.24.2014 932
20 Integrating product and corporate brand equity into total brand equity measurement new Hamed M. Shamma & Salah S. Has 03.23.2014 910
19 Industrial brand value and relationship performance in business markets new Sang-Lin Han & Hyung-Suk Sung 03.23.2014 919
18 The making or faking of emotionally significant brands new Dan Herman 03.23.2014 926
17 Danone branding strategy in China new T. C. Melewar & Edgar Badal... 03.22.2014 954
16 Corporate body name changes: helping the user search efficiently and effectively new Qiang Jin 03.22.2014 928
15 Takeovers, secrecy, and conflicts of interest: problems for boards and banks new Klaus J. Hopt 03.22.2014 954
14 Capturing lost supply chain value in the apparel industry new M. Eric Johnson 03.22.2014 949
13 Capitalizing on intellectual capital new Chiranjeev Kohli & Lance Leuth 03.22.2014 936
12 Can micro and macro approaches of brand personality coexist? new Rita Valette-Florence & Virgin 03.22.2014 899
11 How brands help focus creative decision making new Nicholas Ind 03.22.2014 933
10 Brand: a critical perspective new Adam Arvidsson 03.22.2014 927
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