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No. Title Author Date Hit
126 Managing and maintaining corporate reputation and brand identity new Maktoba Omar & Robert L. Willi 03.24.2014 634
125 Log-linear trees: models of market structure in brand switching data new Thomas P. Novak 03.24.2014 643
124 Linking customer assets to financial performance new John E. Hogan & Donald R. Lehm 03.24.2014 611
123 Linking brand equity to customer equity new Robert P. Leone & Vithala R. R 03.24.2014 614
122 Linking advertising and brand value new Irene M. Herremans & John K. R 03.24.2014 622
121 Leveraging the brand equity of best sellers to succeed at the box office new Amit Joshi & Huifang Mao 03.24.2014 642
120 Leveraging brand equity to attract human capital new Devon DelVecchio & Cheryl Burk 03.24.2014 624
119 Learning through international acquisitions: the process of knowledge acquisition in China new Huan Zou & Pervez N. Ghauri 03.24.2014 628
118 The effect of Kansei Design on the web in branding and analysis of its influence factors new Da Yon Yoon & Hyun Ju Lee 03.24.2014 634
117 Investigating the links between a corporate brand and a customer brand new Catharina Gylling & Kirsti Lin 03.23.2014 646
116 Integrated model of brand valuation new Indre Jucaityte & Regina Virvi 03.23.2014 648
115 Impact of deals and deal retraction on brand switching new Joe A. Dodson & Alice M. Tybou 03.23.2014 662
114 Innovation as determining factor of post-M&A performance: the case of Vietnam new Quan Hoang Vuong & Nancy K. Na 03.23.2014 653
113 Influence of corporate social responsibility on loyalty and valuation of services new Garcia de los Salmones & Angel 03.23.2014 638
112 Inertia equity: the impact of anchoring price in brand switching new Gewei Ye 03.23.2014 636
111 Impact of promotions on shopper price comparisons new Velitchka D. Kaltcheva & Rober 03.23.2014 632
110 Impact of brand recognition and brand reputation on firm performance new Yoon Koh & Seoki Lee... 03.23.2014 616
109 A community psychology of object meanings: identity negotiation during disaster recovery new Stacey Menzel Baker & Ronald P 03.23.2014 635
108 How perceived brand globalness creates brand value new Jan-Benedict E. M. Steenkamp 03.23.2014 632
107 How do investors react under uncertainty? new Ron Bird & Danny Yeung 03.23.2014 671