Ȩ >STUDY@PHBEX > Articles
Articles

Write

No. Title Author Date Hit
146 Predicting brand purchase behavior: marketing application of the Schonemann and Wang Unfolding Model new William L. Moore & Edgar A. Pe 03.24.2014 592
145 Personality traits that lead members of online brand communities to participate in information sendi new Aihwa Chang & Sara H. Hsieh... 03.24.2014 603
144 Option nature of company acquisitions motivated by competence acquisition new Tomi Laamanen 03.24.2014 590
143 On the formation and relationship of ad and brand attitudes new Paul W. Miniard & Sunil Bhatra 03.24.2014 567
142 Obtaining brands and goodwill through merger & acquisition new Ellie Okada 03.24.2014 568
141 Niching versus change-of-pace brands new Barbara E. Kahn & Manohar U. K 03.24.2014 574
140 New paradigm in evolving brand management strategy new A. N. Sarkar & Jagjit Singh 03.24.2014 590
139 Multidimensional customer-based brand equity and its consequences in midpriced hotels new Woo Gon Kim & Bongran Jin-Sun 03.24.2014 576
138 Multibrand transition probabilities as a function of explanatory variables new Fred S. Zufryden 03.24.2014 592
137 The roles of objective environment and motivating conditions new Sha Yang & Greg M. Allenby... 03.24.2014 585
136 Modeling dynamic effects of the marketing mix on market shares new Dennis Fok & Richard Paap... 03.24.2014 603
135 Modeling customer lifetime value new Sunil Gupta & Dominique Hansse 03.24.2014 571
134 Merger and acquisitions as adjustment processes new J. Fred Weston 03.24.2014 570
133 Measuring the value of ingredient brand equity at multiple stages in the supply chain new Waldemar Pfoertsch & Junsong C 03.24.2014 577
132 Measuring the effect of retail store promotions on brand and store substitution new V. Kumar & Robert P. Leone 03.24.2014 584
131 An examination of the relationship between market orientation and brand valuation new Karen S. Cravens & Chris Guild 03.24.2014 596
130 Measuring changes in brand choice behavior new Bernhard Baumgartner 03.24.2014 554
129 Market valuation models of the effect of advertising and promotional spending new Margy P. Conchar & Melvin R. C 03.24.2014 557
128 Market segments and stochastic brand choice models new Robert C. Blattberg & Subrata 03.24.2014 583
127 Managing Customers for Value: an overview and research agenda new V. Kumar & Katherine N. Lemon 03.24.2014 593