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No. Title Author Date Hit
166 The effect of influence type and performance outcomes on attitude toward the influencer new Lisa K. Scheer & Louis W. Ster 03.24.2014 629
165 The effect of brand popularity statements on consumers’ purchase intentions new Vincent P. Magnini & Kiran Kar 03.24.2014 623
164 The effect of brand class, brand awareness, and price on customer value and behavioral intentions new Haemoon Oh 03.24.2014 647
163 The dynamic effect of innovation on market structure new Harald J. van Heerde & Carl F. 03.24.2014 662
162 Static and dynamic merger effects: a market share based empirical analysis new Mikko Packalen & Anindya Sen 03.24.2014 636
161 Smooth Transition Quantile Capital Asset Pricing Models with Heteroscedasticity new Cathy W. S. Chen & Simon Lin.. 03.24.2014 637
160 Size, value and liquidity: do they really matter on an emerging stock market? new Judith Lischewski & Svitlana V 03.24.2014 650
159 Salience effects in brand recall new Joseph W. Alba & Amitava Chatt 03.24.2014 637
158 Sales models for many items using attribute data new Erjen van Nierop & Dennis Fok. 03.24.2014 635
157 Robust measures of consumer brand beliefs new Neil R. Barnard & Andrew S. C. 03.24.2014 640
156 Results concerning brand choice new Christopher Chatfield & Gerald 03.24.2014 617
155 Response latency: a new measure for scaling brand prefence new Tyzoon T. Tyebjee 03.24.2014 658
154 Relation of brand choice to purchase frequency new Robert W. Shoemaker & Richard 03.24.2014 623
153 Reference effects of price and promotion on brand choice behavior new James M. Lattin & Randolph E. 03.24.2014 668
152 Redeployment of brands, sales forces, and general marketing management expertise following horizonta new Laurence Capron & John Hulland 03.24.2014 650
151 R&D, risks and overreaction in a market with the absence of the book-to-market effect new Weifeng Hung & Chaoshin Chiao. 03.24.2014 648
150 Do promotions benefit manufacturers, retailers or both? new Shuba Srinivasan & Koen Pauwel 03.24.2014 650
149 Product differentiation under imperfect information: when does offering a lower quality pay? new Bing Jing 03.24.2014 647
148 Mergers, brand competition, and the price of a pint new Joris Pinkse & Margaret E. Sla 03.24.2014 652
147 Predicting choice shares under conditions of brand interdependence new Wagner A. Kamakura & Rajendra 03.24.2014 644