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No. Title Author Date Hit
6 A brand loyalty concept new Lawrence X. Tarpey, Sr. 03.21.2014 586
5 A survey of game-theoretic models of cooperative advertising new Steffen Jorgensen & Georges Za 08.29.2014 591
4 Brand image volatility and stockmarket performance new Lukas Traub & Malte Brettel 08.29.2014 602
3 Destroying and creating equity value through brand management new Romana Cizinska & Tomas Krabec 08.29.2014 590
2 How lack of branding can drive to failures in e-business and e-commerce ventures new Adamantios Koumpis 08.29.2014 588
1 How retailer money-back guarantees influence consumer preferences for retailer versus national brand new Pierre Desmet 08.29.2014 616
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