ALL Title Author No. Title Author Date Hit 26 Inertia equity: the impact of anchoring price in brand switching Gewei Ye 03.22.2014 681 25 An investigation of situational variation in brand choice behavior and attitude Kenneth E. Miller & James L. G 03.22.2014 689 24 An investigation of perceived risk at the brand level J. Paul Peter & Michael J. Rya 03.22.2014 666 23 An exploratory study of the managerial implications of valuing brands Chris Guilding & Richard Pike 03.22.2014 624 22 An experiment in brand choice P. Charlton & A. S. C. Ehrenbe 03.22.2014 718 21 Application of minimum chi-square procedures to stochastic models of brand choice Robert C. Blattberg & Subrata 03.22.2014 634 20 An entropy model and brand purchase behavior Jerome D. Herniter 03.22.2014 627 19 An empirical comparison of CAPM and Fama-French Model Muhammad Azam & Jasir Ilyas 03.22.2014 745 18 An Assessment of the state of the field and outlook P. Rajan Varadarajan & Satish 03.22.2014 667 17 An approach to assess the importance of brand equity in acquisition decisions Vijay Mahajan & Vithala R. Rao 03.22.2014 645 16 Alternative approaches to the two-group concordance problem in brand preference rankings Albert D. Palachek & Roger A. 03.22.2014 681 15 Building corporate brands through strategic alliances? Hong-Wei He & John M. T. Balme 03.22.2014 636 14 Advertising exposure, loyalty, and brand Purchase Gerard J. Tellis 03.22.2014 623 13 A rude awakening: Internet shakeout Elizabeth Demers & Baruch Lev 03.22.2014 652 12 A process-tracing study of brand extension evaluation David M. Boush & Barbara Loken 03.22.2014 633 11 A price expectations model of customer brand choice Manohar U. Kalwani & Chi Kin Y 03.21.2014 648 10 A model of marketing mix, brand switching, and competition Gregory S. Carpenter & Donald 03.21.2014 640 9 A framework for the strategic management of intellectual property James G. Conley & Peter M. Bic 03.21.2014 626 8 A Conjoint approach for consumer- and firm-level brand valuation Madiha Ferjani & kamel Jeddi.. 03.21.2014 633 7 A clusterwise regression method for simultaneous fuzzy market... Michel Wedel & Jan-Benedict E. 03.21.2014 631  1  2  3  4  5  6  7  8  9  10