| 26 |
Inertia equity: the impact of anchoring price in brand switching  |
Gewei Ye |
03.22.2014 |
632 |
| 25 |
An investigation of situational variation in brand choice behavior and attitude |
Kenneth E. Miller & James L. G |
03.22.2014 |
642 |
| 24 |
An investigation of perceived risk at the brand level |
J. Paul Peter & Michael J. Rya |
03.22.2014 |
617 |
| 23 |
An exploratory study of the managerial implications of valuing brands |
Chris Guilding & Richard Pike |
03.22.2014 |
583 |
| 22 |
An experiment in brand choice |
P. Charlton & A. S. C. Ehrenbe |
03.22.2014 |
666 |
| 21 |
Application of minimum chi-square procedures to stochastic models of brand choice |
Robert C. Blattberg & Subrata |
03.22.2014 |
580 |
| 20 |
An entropy model and brand purchase behavior |
Jerome D. Herniter |
03.22.2014 |
581 |
| 19 |
An empirical comparison of CAPM and Fama-French Model |
Muhammad Azam & Jasir Ilyas |
03.22.2014 |
700 |
| 18 |
An Assessment of the state of the field and outlook |
P. Rajan Varadarajan & Satish |
03.22.2014 |
627 |
| 17 |
An approach to assess the importance of brand equity in acquisition decisions |
Vijay Mahajan & Vithala R. Rao |
03.22.2014 |
599 |
| 16 |
Alternative approaches to the two-group concordance problem in brand preference rankings |
Albert D. Palachek & Roger A. |
03.22.2014 |
635 |
| 15 |
Building corporate brands through strategic alliances? |
Hong-Wei He & John M. T. Balme |
03.22.2014 |
588 |
| 14 |
Advertising exposure, loyalty, and brand Purchase |
Gerard J. Tellis |
03.22.2014 |
578 |
| 13 |
A rude awakening: Internet shakeout |
Elizabeth Demers & Baruch Lev |
03.22.2014 |
602 |
| 12 |
A process-tracing study of brand extension evaluation |
David M. Boush & Barbara Loken |
03.22.2014 |
591 |
| 11 |
A price expectations model of customer brand choice |
Manohar U. Kalwani & Chi Kin Y |
03.21.2014 |
600 |
| 10 |
A model of marketing mix, brand switching, and competition |
Gregory S. Carpenter & Donald |
03.21.2014 |
596 |
| 9 |
A framework for the strategic management of intellectual property |
James G. Conley & Peter M. Bic |
03.21.2014 |
583 |
| 8 |
A Conjoint approach for consumer- and firm-level brand valuation |
Madiha Ferjani & kamel Jeddi.. |
03.21.2014 |
589 |
| 7 |
A clusterwise regression method for simultaneous fuzzy market... |
Michel Wedel & Jan-Benedict E. |
03.21.2014 |
584 |
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