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No. Title Author Date Hit
26 Inertia equity: the impact of anchoring price in brand switching new Gewei Ye 03.22.2014 681
25 An investigation of situational variation in brand choice behavior and attitude new Kenneth E. Miller & James L. G 03.22.2014 689
24 An investigation of perceived risk at the brand level new J. Paul Peter & Michael J. Rya 03.22.2014 666
23 An exploratory study of the managerial implications of valuing brands new Chris Guilding & Richard Pike 03.22.2014 624
22 An experiment in brand choice new P. Charlton & A. S. C. Ehrenbe 03.22.2014 718
21 Application of minimum chi-square procedures to stochastic models of brand choice new Robert C. Blattberg & Subrata 03.22.2014 634
20 An entropy model and brand purchase behavior new Jerome D. Herniter 03.22.2014 627
19 An empirical comparison of CAPM and Fama-French Model new Muhammad Azam & Jasir Ilyas 03.22.2014 745
18 An Assessment of the state of the field and outlook new P. Rajan Varadarajan & Satish 03.22.2014 667
17 An approach to assess the importance of brand equity in acquisition decisions new Vijay Mahajan & Vithala R. Rao 03.22.2014 645
16 Alternative approaches to the two-group concordance problem in brand preference rankings new Albert D. Palachek & Roger A. 03.22.2014 681
15 Building corporate brands through strategic alliances? new Hong-Wei He & John M. T. Balme 03.22.2014 636
14 Advertising exposure, loyalty, and brand Purchase new Gerard J. Tellis 03.22.2014 623
13 A rude awakening: Internet shakeout new Elizabeth Demers & Baruch Lev 03.22.2014 652
12 A process-tracing study of brand extension evaluation new David M. Boush & Barbara Loken 03.22.2014 633
11 A price expectations model of customer brand choice new Manohar U. Kalwani & Chi Kin Y 03.21.2014 648
10 A model of marketing mix, brand switching, and competition new Gregory S. Carpenter & Donald 03.21.2014 640
9 A framework for the strategic management of intellectual property new James G. Conley & Peter M. Bic 03.21.2014 626
8 A Conjoint approach for consumer- and firm-level brand valuation new Madiha Ferjani & kamel Jeddi.. 03.21.2014 633
7 A clusterwise regression method for simultaneous fuzzy market... new Michel Wedel & Jan-Benedict E. 03.21.2014 631