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No. Title Author Date Hit
46 Brand values and capital market valuation new Mary E. Barth & Michael B. Cle 03.22.2014 691
45 Brand value accounting: an international comparison of perceived managerial implications new Karen S. Cravens & Chris Guild 03.22.2014 669
44 Brand valuation: viewpoint of customer and company new Regina Virvilaite & Indre Juca 03.22.2014 653
43 Brand valuation: an empirical study with special reference to Indian car industry new P. Natarajan & U. Thiripurasun 03.22.2014 651
42 Brand portfolio, corporate image, and reputation: managing brand deletions new Rajan Varadarajan & Mark P. De 03.22.2014 669
41 Brand perceptions and the market for common stock new Laura Frieder & Avanidhar Subr 03.22.2014 631
40 Brand marketing for creating brand value based on a MCDM model new Yung-Lan Wang & Gwo-Hshiung Tz 03.22.2014 638
39 Brand loyalty vs. repeat purchasing behavior new Jacob Jacoby & David B. Kyner 03.22.2014 679
38 Brand introduction strategies and competitive environments new Hubert Gatignon & Barton Weitz 03.22.2014 659
37 Brand evaluation and brand choice: a longitudinal study new Frederic B. Kraft & Donald H. 03.22.2014 659
36 Brand equity, consumer learning and choice new Tulin Erdem & Joffre Swait... 03.22.2014 662
35 Brand equity valuation: a global perspective new Reza Motameni & Manuchehr Shah 03.22.2014 666
34 Brand equity and shareholder value new Charles Pahud de Mortanges & A 03.22.2014 654
33 Balancing customer value with shareholder value new John Zinkin 03.22.2014 666
32 Attraction and superiority effects in the Chilean marketplace new Paulina Celedon & Sandra Milbe 03.22.2014 650
31 Attitudinal Predictions of choices of major appliance brands new George S. Day & Terry Deutsche 03.22.2014 647
30 Attitude, social influence, personal norm, and intention interactions as related to brand purchase b new E. H. Bonfield 03.22.2014 662
29 Assessing the impact of competitive entry on market expansion... new Vijay Mahajan & Subhash Sharma 03.22.2014 661
28 Assessing long-term brand potential new Kevin Lane Keller & Donald R. 03.22.2014 661
27 Application of a composite stochastic model of brand choice new Moshe Givon & Dan Horsky 03.22.2014 636