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No. Title Author Date Hit
66 Corporate investment appraisal with possibilistic CAPM new Konstantinos A. Chrysafis 03.22.2014 647
65 Corporate governance and merger activity in the U.S.: making sense of the 1980s and 1990s new Bengt Holmstrom & Steven N. Ka 03.22.2014 627
64 Consumer-based brand equity and firm risk new Lopo L. Rego & Matthew T. Bill 03.22.2014 603
63 Consumer reactions to explicit brand comparisions in advertisements new Linda L. Golden 03.22.2014 615
62 Consumer evaluations of corporate brand redeployments new Anupam Jaju & Christopher Join 03.22.2014 615
61 Consumer brand choice - a random walk? new Raymond J. Lawrence 03.22.2014 600
60 Confirmatory analysis of aggregate hierarchical market structures new Ajith Kumar & C. M. Sashi 03.22.2014 609
59 Conditions for asymmetric information solutions when alliances provide acquisition options and due d new Richard J. Arend 03.22.2014 616
58 Conceptualizing, measuring, and managing customer-based brand equity new Kevin Lane Keller 03.22.2014 605
57 Competition, incomplete discrimination and versioning new Khaled Diaw & Jerome Pouyet 03.22.2014 612
56 Comment on "Dynamics of price elasticity and brand life cycles: an empirical study" new Robert W. Shoemaker 03.22.2014 607
55 Chasing brand value: fully leveraging brand equity to maximise brand value new Randle D. Raggio & Robert P. L 03.22.2014 620
54 Celebrity co-branding partners as irrelevant brand information in advertisements new Jasmina Ilicic & Cynthia M. We 03.22.2014 639
53 CAPM in up and down markets: evidence from six European emerging markets new Jianhua Zhang & Clas Wihlborg 03.22.2014 626
52 CAPM and capital budgeting: present/future, equilibrium/disequilibrium, decision/valuation new Carlo Alberto Magni 03.22.2014 622
51 Capital asset pricing models and performance measures in the downside risk framework new Chokri Mamoghli & Sami Dabouss 03.22.2014 600
50 Business name changes: the French experience new Eric Delattre 03.22.2014 656
49 Building value-based branding strategies new Peter Doyle 03.22.2014 625
48 An empirical demonstration of the creation of shareholder value through branding new Thomas J. Madden & Frank Fehle 03.22.2014 604
47 Brand choice, purchase incidence, and segmentation new Randolph E. Bucklin & Sunil Gu 03.22.2014 610