Ȩ >STUDY@PHBEX > Articles
Articles

Write

No. Title Author Date Hit
66 Corporate investment appraisal with possibilistic CAPM new Konstantinos A. Chrysafis 03.22.2014 694
65 Corporate governance and merger activity in the U.S.: making sense of the 1980s and 1990s new Bengt Holmstrom & Steven N. Ka 03.22.2014 669
64 Consumer-based brand equity and firm risk new Lopo L. Rego & Matthew T. Bill 03.22.2014 652
63 Consumer reactions to explicit brand comparisions in advertisements new Linda L. Golden 03.22.2014 662
62 Consumer evaluations of corporate brand redeployments new Anupam Jaju & Christopher Join 03.22.2014 661
61 Consumer brand choice - a random walk? new Raymond J. Lawrence 03.22.2014 643
60 Confirmatory analysis of aggregate hierarchical market structures new Ajith Kumar & C. M. Sashi 03.22.2014 659
59 Conditions for asymmetric information solutions when alliances provide acquisition options and due d new Richard J. Arend 03.22.2014 665
58 Conceptualizing, measuring, and managing customer-based brand equity new Kevin Lane Keller 03.22.2014 657
57 Competition, incomplete discrimination and versioning new Khaled Diaw & Jerome Pouyet 03.22.2014 666
56 Comment on "Dynamics of price elasticity and brand life cycles: an empirical study" new Robert W. Shoemaker 03.22.2014 654
55 Chasing brand value: fully leveraging brand equity to maximise brand value new Randle D. Raggio & Robert P. L 03.22.2014 668
54 Celebrity co-branding partners as irrelevant brand information in advertisements new Jasmina Ilicic & Cynthia M. We 03.22.2014 685
53 CAPM in up and down markets: evidence from six European emerging markets new Jianhua Zhang & Clas Wihlborg 03.22.2014 670
52 CAPM and capital budgeting: present/future, equilibrium/disequilibrium, decision/valuation new Carlo Alberto Magni 03.22.2014 671
51 Capital asset pricing models and performance measures in the downside risk framework new Chokri Mamoghli & Sami Dabouss 03.22.2014 646
50 Business name changes: the French experience new Eric Delattre 03.22.2014 703
49 Building value-based branding strategies new Peter Doyle 03.22.2014 669
48 An empirical demonstration of the creation of shareholder value through branding new Thomas J. Madden & Frank Fehle 03.22.2014 653
47 Brand choice, purchase incidence, and segmentation new Randolph E. Bucklin & Sunil Gu 03.22.2014 655