Ȩ >STUDY@PHBEX > Articles
Articles

Write

No. Title Author Date Hit
206 Willingness-to-punish the corporate brand for corporate social irresponsibility new Vernon H. Sweetin & Lynette L. 03.25.2014 777
205 Willingness to pay for sustainably produced foods: an economic application in experimental auctions new Hillary M. Sackett 03.25.2014 781
204 Venture-backed private equity valuation and financial statement information new Chris Armstrong & Antonio Davi 03.25.2014 789
203 Valuing brands and brand investments: key learnings and future expectations new Ove Haxthausen 03.25.2014 738
202 Valuing branded businesses new Natalie Mizik & Robert Jacobso 03.25.2014 780
201 Value-oriented brand positioning new Andreas Herrmann & Frank Huber 03.25.2014 768
200 Value-growth investment strategy: evidence based on the residual income valuation model new Walid Saleh 03.25.2014 764
199 A framework for the strategic management of intellectual property new James G. Conley & Peter M. Bic 03.25.2014 790
198 The valuation of intangibles for impairment tests new Feng Gu & Baruch Lev 03.25.2014 760
197 Valuation of brands and intellectual capital new Pablo Fernandez 03.25.2014 788
196 Valuating brand equity and product-related attributes in the context of the German automobile market new Marc Fetscherin & Mark F. Tonc 03.24.2014 762
195 Towards an identity-based brand equity model new Christoph Burmann & Marc Jost- 03.24.2014 793
194 Tourist dependent small towns: understanding competitive advantage new Rodney C. Runyan 03.24.2014 765
193 Consumer perceptions of alpha-numeric brand names new Teresa M. Pavia & Janeen Arnol 03.24.2014 761
192 The use of pledges to build and sustain commitment in distribution channels new Erin Anderson & Barton Weitz 03.24.2014 766
191 The theory of stochastic preference and brand switching new Frank M. Bass 03.24.2014 778
190 The theoretical separation of brand equity and brand value new Randle D. Raggio & Robert P. L 03.24.2014 784
189 The strength of an art brand in destination e-branding new Beatriz Plaza & Silke N. Haari 03.24.2014 789
188 The service brand and the service-dominant logic: missing fundamental premise or the need for strong new Roderick J. Brodie & Mark S. G 03.24.2014 782
187 The role of brand affiliation in hotel market value new John W. O’Neill & Qu Xiao 03.24.2014 765